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Atlanta Tech Blogs
Posts from InsightPool
Paid and earned will go toe-to-toe and fight to determine which form of influencer marketing works best.
Protected: Traackr vs. Insightpool
What if there was a way to get all the benefits of marketing while saving time?
What works better: earned or paid influencer marketing?
There are actually a lot of ways to track and measure earned media
Round 2: Price of Paid vs Earned Influencer Marketing
Micro Influencers have Macro Power
Should you pay for influencer marketing or earn influence through your marketing?
Brand communities: "a group of consumers formed on the basis of attachment to a product or brand.”
Only 8% of people pay attention to online advertisements
Earned influencer marketing is hard
Without the discovery stage, marketers would have no idea what consumers want or need.
David and Goliath: Earned & Paid Influencer Marketing webinar Wednesday, May 17th at 1 pm.
Many people are still completely unaware of the role that influencers can have on marketing as a whole
Over a week later, people still can’t stop talking about the disastrous Fyre Festival
The growing division between owned, paid, and earned media
“Paid and Earned: The Two Sides of Influencer Marketing”
Companies choosing to work with influencers are facing a common dilemma that really no one knows the answer to
How to spot a fake influencer
Influencer marketing is the new holy grail of the marketing field.
There are two distinct types of influencer marketing.
As more brands enter the influencer marketing space, many are left with confusion
What is the State of Influencer Marketing?
Paid vs Earned Influencer Marketing
On confusion over what influencer marketing is and how best to get involved
Understanding Your Audience With LinkedIn Influencers
Is 2017 the Year of #Influencer Marketing?
PewDiePie is making headlines again – for all the wrong reasons.
Paying for celebrity influencers is like paying for a billboard
The "Go-Getter Girl" on her journey to becoming a professional social influencer, and the importance of staying authentic
Micro-influencers are increasingly being sought after by brands.
73% of marketers who have launched influencer marketing campaigns say identifying influencers is their top challenge.
User-generated content (UGC) can take your brand’s social marketing strategy to the next level
Influencer marketing is not a silver bullet
How Influencer Marketing Can Help B2Bs
Recognizing Mistakes In Your Influencer Marketing Strategy
“Identifying the right influencers” consistently tops marketers’ list of challenges.
On the 11th day of Holiday Influencer Marketing, my true love gave to me: 2017 – The Year of Influence
On the 10th day of Holiday Influencer Marketing, The Meek Shall Inherit the Influence
On the 9th day of Holiday Influencer Marketing, my true love gave to me: a successful social team setup
On the 8th day of Holiday Influencer Marketing, my true love gave to me: Starbucks #RedCupContest
On the 7th day of Holiday Influencer Marketing, my true love gave to me: REI #OptOutside
On the 6th day of Holiday Influencer Marketing, my true love gave to me: POPSUGAR!
On the 5th day of Holiday Influencer Marketing, my true love gave to me...#Pinterest!
On the 4th day of Holiday Influencer Marketing, my true love gave to me, WOMM!
On the 3rd day of Holiday Influencer Marketing, my true love gave to me...the best gift ever!
On the second day of Influencer Marketing, my true love gave to me, #GivingTuesday
On the First Day of Holiday Influencer Marketing my true love gave to me...
Pinterest embraces Influencer Marketing by matching Pinterest users with relevant content creators
Influencer marketing: Bye Bye Celebrities, Hello Girl Next Door
When influencers fail, it’s embarrassing for both them and your brand.
The Five Stages of Twitter Election Grief
A quick list of holiday gift ideas for the marketer in your life
retailers were nervous that consumers’ financial worries could translate into lower holiday sales
Influencer Marketing can also be used for non-profits and charities
The holiday season has just begun, and already retailers are scrambling
Why Influencer Marketing? And why now?
Thanks Jimmy Kimmel! Today is National Unfriend Day.
Is LinkedIn the only network that makes sense for B2B?
#TrumpProtest: The Online Progression of a Protest
Should your brand invest in Earned Influence or Paid Influence?
Almost 63% of American Millennials use ad blockers
A few quick tips on how to increase brand engagement on social media
Using Influencer Marketing Solutions to Collect Audience Insights
Turn the Hottest Influencers Into Social Advocates